Kerala rings in New Year on a high with record liquor sales of ₹125.64 crore

As the people of Kerala ushered in the New Year, the Kerala State Beverages Corporation (Bevco) experienced an unprecedented surge in liquor sales, marking it’s highest single-day revenue to date on December 31. This remarkable achievement highlights the growing demand for alcoholic beverages during festive occasions in the state. Consumers flocked to bevco outlets and warehouses, driving sales figures to new heights compared to the previous year. Such trends not only reflect changing consumption patterns but also contribute significantly to the state’s revenue collection.

Record-Breaking Sales on New Year’s Eve: A Closer Look

On December 31, Bevco reported sales amounting to ₹125.64 crore, surpassing last year’s new Year’s Eve total of ₹108.71 crore by ₹16.93 crore. This increase underscores a robust growth of approximately 15.6% in revenue within a single year. The volume of liquor sold also rose sharply, with over 2.07 lakh cases of foreign liquor, beer, and wine distributed, compared to 1.84 lakh cases on the same day in 2024. These figures demonstrate a notable boost in consumer spending and demand during the festive period.

Top Performing Outlets and Regional Sales Variations

Among the numerous outlets across the state, the Kadavanthra branch in Kochi led the sales chart, generating ₹1.17 crore in revenue on New Year’s Eve. It was closely followed by the Palarivattom outlet with ₹95.09 lakh and the Edappal outlet at ₹82.86 lakh. Conversely, the kanjikuzhi outlet in Thodupuzha recorded the lowest sales, with just ₹4.61 lakh. These disparities highlight the varying consumer preferences and purchasing power across different regions of Kerala.

Financial Year Performance: Sustained Growth in Liquor Sales

Looking beyond the festive spike, the 2025-26 financial year has already seen cumulative liquor sales reaching ₹15,717.88 crore, outpacing the ₹14,765.09 crore recorded during the same timeframe last year. This steady upward trajectory indicates a consistent increase in demand and effective distribution strategies by Bevco. Notably, the Kadavanthra outlet also set a record on Christmas Eve, with sales hitting ₹66.88 lakh, reinforcing its status as a key revenue generator for the corporation.

Implications of Bevco’s Sales Growth on Kerala’s Economy

The surge in liquor sales not only boosts Bevco’s revenue but also significantly contributes to the state’s fiscal health. Increased sales translate into higher excise duties and taxes, which fund public services and infrastructure projects. However, this growth also raises questions about responsible consumption and the need for awareness campaigns to mitigate potential social issues related to alcohol use. Balancing economic benefits with public health remains a critical challenge for policymakers in Kerala.

Important Facts: Key Points to Remember

• Kerala State Beverages Corporation (Bevco) achieved its highest-ever single-day liquor sales on December 31, 2025, totaling ₹125.64 crore.
• Sales on New Year’s Eve 2025 increased by ₹16.93 crore compared to ₹108.71 crore in 2024, marking a 15.6% growth.
• Over 2.07 lakh cases of foreign liquor,beer,and wine were sold on December 31,2025,up from 1.84 lakh cases the previous year.
• The Kadavanthra outlet in Kochi was the top-selling outlet with ₹1.17 crore in sales on New Year’s Eve.
• Palarivattom and Edappal outlets followed with ₹95.09 lakh and ₹82.86 lakh in sales, respectively.
• The lowest sales were recorded at the Kanjikuzhi outlet in Thodupuzha, with ₹4.61 lakh.
• Cumulative liquor sales for the 2025-26 financial year reached ₹15,717.88 crore, exceeding the previous year’s ₹14,765.09 crore.
• Kadavanthra outlet also set a record on Christmas Eve with ₹66.88 lakh in sales.
• Increased liquor sales contribute significantly to Kerala’s state revenue through excise duties and taxes.
• Rising sales highlight the importance of balancing economic gains with responsible alcohol consumption policies.

Frequently Asked Questions

Q: What was the total liquor sales amount recorded by Bevco on New Year’s Eve 2025? Bevco reported liquor sales worth ₹125.64 crore on December 31, 2025, marking its highest single-day turnover.

Q: Which Bevco outlet had the highest sales on New Year’s Eve? The Kadavanthra outlet in Kochi topped the list with sales of ₹1.17 crore on December 31, 2025.

Q: How much did liquor sales increase compared to the previous year? Sales increased by ₹16.93 crore, a growth of approximately 15.6%, compared to ₹108.71 crore on New Year’s Eve 2024.

Q: What is the significance of Bevco’s liquor sales growth for Kerala’s economy? The growth boosts state revenue through excise taxes, supporting public services, but also necessitates responsible consumption measures.

Q: How did the 2025-26 financial year liquor sales compare to the previous year? Cumulative sales reached ₹15,717.88 crore, surpassing the previous year’s ₹14,765.09 crore, indicating sustained demand growth.